According to HubSpot, search traffic generated 65% of total e-commerce sessions in 2019. That’s huge!
And it shows how important it is for your website to be found during those searches. All small business owners should at least have a general knowledge of how SEO works and how to follow a few SEO-friendly practices.
Let’s talk about SEO in general terms for now.
SEO. We’ve all heard the term, and we’ve been told how important it is for small businesses. What is it, though? Why should small business owners spend time learning about and implementing an SEO strategy?
SEO stands for Search Engine Optimization.
This essentially means making sure Google and other search engines like your business’s website and social media pages. If your page is SEO-friendly, search engines can easily “crawl”, or search, it for relevant information to show whoever is conducting the search. When the search engine finds helpful information on your site and more people start clicking on it, your SEO rank increases.
The overall outcome? Your page will show up more often in search results, which will ultimately generate leads and (hopefully) more sales! This is good— this is what we want.
What we don’t want is for you to spend a ton of time building a website and trying to market your business all while Google doesn’t even know you exist. We want Google to love your stuff and show it to as many people as possible. That’s why SEO is SO important for all businesses, especially small businesses with limited time and resources.
What affects SEO ranking?
There’s really a ton of factors that determine your SEO ranking. Here are some of the most common, though, according to HubSpot.
Are you an expert in your field? Is your site filled with relevant content that’s helpful and concise? Search engines love that stuff!
Do other well-written websites link to your site? Are you linking to relevant sites that have a decent SEO rank? The more relevant links going to and from your site, the better.
Are you posting content that people can trust? Are you linking out to other reliable resources? Search engines want to see that your content can be trusted before they push your site in the search results.
The best part? It’s free!
Well, for the most part. Sure, there are plugins like Yoast you can install to help you out. You can do a ton of SEO work yourself for no cost at all, though. It takes time, but it can be done.