Your “About Us” page is the place for you to really pull back the curtains and highlight what makes your business unique. Here are a few things that might be affecting the quality of your small business’s “About Us” page.
1. You’re talking too much about yourself.
I know, I know. This page is literally supposed to be all about you— why am I suggesting you cut down on the “I”s and “me”s? Remember: The entire point of your “About Us” page is to show who you are behind the scenes in order to convince customers to shop with you. There’s a fine line between telling the story of your business and giving away entirely too much information about your personal life.
If you want to talk a little more about yourself, save it for a separate blog post or maybe even a separate blog entirely. You want to focus on keeping the information you share on your business’s “About Us” page relevant to the customer. That could include appropriate professional updates, recent business successes, and more.
2. Your “About Us” page is too short or too long.
Your potential customers probably don’t want to read a full memoir about the history of your business when they visit your website. (If they do, write one and sell that on the side!) You shouldn’t leave them feeling like they still don’t know anything about you after they visit your “About Us” page either, though. I’ve found that an “About Us” page between 75 and 250 words is a happy medium for most businesses.
3. You aren’t sharing the names behind your business.
Unless remaining completely anonymous somehow fits into your brand strategy, you should be using your “About Us” page to introduce the key leaders behind your business. People love being able to put a face to a name, so it’s really important to share names here instead of just titles and positions. The more you can do to humanize your business and make it seem more accessible to customers the better.
4. Your “About Us” page isn’t written well overall.
Everyone isn’t a writer, and that’s okay! However, if your “About Us” page is filled with grammar mistakes or just doesn’t flow well, it might be time to hire a professional. That’s where I come in- I can write an “About Us” page that will really show off who you are and what your business is all about.
If you don’t feel like you’re ready to hire professional help, I’d suggest at least downloading a free tool like Grammarly to help you check your grammar and sentence structure before publishing your “About Us” page.
I’d also recommend downloading my FREE “About Us” page builder! This template will give you a great place to start when writing your “About Us” page.