Blogging isn’t just for angsty teens and DIY moms, anymore! Let’s talk about five major reasons your business absolutely needs to have a blog.
A blog will…
Increase your web traffic.
If your business has a blog, you’re more likely to show up in search results and catch the attention of potential customers and leads. They’ll click through to your blog and (fingers crossed) make a purchase or book your services. Even if they don’t, they’ve learned that you exist and they might keep you in mind for future purchases.
Allow you to share news and sales with customers.
Typing up a quick blog post is a great way to highlight promotions or new products and let customers know what’s going on with your business. People like to be in the know, and they’ll appreciate being able to visit your blog to find out what you’re up to. Note: I’d recommend that you avoid using your business blog to share overly personal news— that can get awkward pretty quickly.
Position you as an expert in your space.
Imagine this: You’re deciding whether to buy a candle from Business A or Business B. Both candles are the same price, size, and scent. Business A has a bare-bones site with simple product listings, but Business B has a blog with posts explaining how their candles use unique technology to burn all day long. Which business are you more likely to buy your candle from? Which business would you consider to be more knowledgeable about what they’re selling? If you said B, I agree!
Help you create social media content.
I can usually create at least five Pins, three Instagram and Facebook posts, and a few LinkedIn posts solely using the content from one 800-word blog post. You can, too! Depending on your goals, one short blog post per month could also help you plan out all of your social content for the entire month.
Show customers what makes your business unique.
It’s kind of hard to sum up what makes your business special in a few short sentences on a product page. Use blog posts to tell your story and really explain what goes into your products or services. A business blog is essentially a free advertising space— use it to your advantage!
Still not convinced you need a blog? Here are a few stats for you, courtesy of HubSpot.
- Half of the top 200 Fortune 500 companies had a corporate blog in 2018.
- Companies with blogs produce an average of 67% more leads monthly than companies that don’t blog.
- Businesses that blog get 55% more website visitors than businesses that don’t.
- 70% of people would rather learn about a company through articles rather than advertisements.